PRESS RELEASE February 11, 2014
Nation’s #1 Mobile Health Service Celebrates Fourth Year by Announcing Partnership with
Celebrity Ambassador Brandy
Text4baby is “growing up” strong with new service enhancements and celebrity partnership
WASHINGTON (February 11, 2014) – Celebrating four years as the nation’s number one mobile health service, Text4baby is excited to announce R&B superstar Brandy as its brand ambassador.
The multi-platinum, Grammy-award winning singer, songwriter and actress will help Text4baby reach more expecting and new moms with free health and safety information through her role as celebrity ambassador. Brandy is a strong supporter of moms getting the information they need that leads to better health for them and their babies, making her a perfect fit for Text4baby.
“With Text4baby’s free, personalized messages, pregnant women and new mothers can receive the critical information they need, exactly when they need it,” said Brandy. “The messages are helpful, interactive, and provide that extra bit of support we all need when raising a child.”
Brandy will debut as Text4baby ambassador through new public service announcements in late-February. In the coming months, additional Text4baby online promotion and videos will feature the singer.
To also highlight Text4baby’s 4th birthday, moms and partners will participate through celebratory national, local and online activities including new blogs from a Text4baby mom and nationwide partners, mommy blogger engagement, birthday Instagram pictures from participants, and more.
Women who text BABY (or BEBE for Spanish) to 511411 receive three free text messages per week throughout pregnancy and baby’s first year. The interactive messages are personalized to the mother’s due date or baby’s birth date. Text4baby messages now contain additional information, mobile webpages, videos, appointment and immunization reminders, and more requests for participant feedback.
“Text4baby has provided over 678,000 moms with critical health and safety information for the last four years,” said Janice Frey-Angel, CEO of the National Healthy Mothers, Healthy Babies Coalition. “We continue to strengthen the service and find new, innovative ways to serve our audience for years to come.”
Text4baby is a free service of the National Healthy Mothers, Healthy Babies Coalition in collaboration with Founding Sponsor Johnson & Johnson and founding partners Voxiva and The Wireless Foundation. For more information, visit www.text4baby.org, follow @myText4baby on Twitter and like Text4baby on Facebook.