Connecting Kids to Coverage & Text4baby

Having a baby is a health journey like no other and it’s not easy. Connecting Kids to Coverage, administered by the Centers for Medicare & Medicaid Services (CMS), and text4baby have partnered to make it easier for moms to take charge of their family’s health. Join our ongoing activities to help ensure that eligible moms can easily obtain free or low-cost health coverage and access critical health and safety information through text4baby.

Get Involved

Check out our tools to support you in connecting more moms to text4baby and Medicaid/CHIP.

A Shared Mission

During Connecting Kids to Coverage and Text4baby Enrollment Day on February 28, 2012, Cindy Mann, CMS Deputy Administrator and Director of the Center for Medicaid and Children’s Health Insurance Program (CHIP) Services, spoke about the partnership's relevance to the CHIP Reauthorization Act. “On the third anniversary of this law being enacted, we are providing an important new tool that can help connect mothers and children to affordable coverage. This new tool is an important vehicle for reaching young mothers.”

U.S. Surgeon General Dr. Regina Benjamin said of this partnership, “Text-messaging is a part of the culture in terms of how we communicate. Using text-messaging to help conduct outreach to families about health coverage for their children is just one more way that the appropriate use of technology is enhancing how we make sure pregnant women and children get the health care they need.”

HHS Secretary Kathleen Sebelius also remarked, “Through CHIPRA, the health care law and this partnership, we are helping more and more women across the country have the insurance and information they need to have healthy babies and keep them healthy as they grow up.”

Check out coverage from the launch events:

Media Coverage


There were also 16 submissions to the MomsRising Connecting Kids to Coverage and text4baby blog carnival! The MomsRising website has a reach of over 3.4 million readers and 18,014 followers on Facebook.