News
Take Two Texts and Call Me in the Morning
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TIME Magazine
Bonnie Rochman
May 3, 2010
In an effort to reduce the U.S. infant-mortality rate — which is currently 30th worldwide, worse than Hungary's and Cuba's — public-health advocates are tapping an unlikely resource: the cell phone.
Hispanics and African Americans are about 2.5 times as likely as whites to put off prenatal care until the third trimester or to get no prenatal care at all. But they are likely to be avid texters. That's why a new public-private partnership, paid for by sponsors including Johnson & Johnson and Pfizer, is signing up expectant mothers and sending them three texts a week, each with a tip timed to their baby's development. (See TIME's special report on women's health.)
Take Two Texts and Call Me in the Morning
Click here for full story
TIME Magazine
Bonnie Rochman
May 3, 2010
In an effort to reduce the U.S. infant-mortality rate — which is currently 30th worldwide, worse than Hungary's and Cuba's — public-health advocates are tapping an unlikely resource: the cell phone.
Hispanics and African Americans are about 2.5 times as likely as whites to put off prenatal care until the third trimester or to get no prenatal care at all. But they are likely to be avid texters. That's why a new public-private partnership, paid for by sponsors including Johnson & Johnson and Pfizer, is signing up expectant mothers and sending them three texts a week, each with a tip timed to their baby's development. (See TIME's special report on women's health.)
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